CoreBuild™: The Booth-to-Pipeline Method
A buyer-informed system that helps supplier teams turn trade show activity into real pipeline, before, during, and after the event.
Not more events. Not more effort. A more structured way to show up, stand out, and convert.
Most teams aren’t doing it wrong. They’re just doing it the same way as everyone else.
You show up. You work the booth. You join the speed-dating sessions. You collect names and cards. You follow up after the event.
But without structure:
- Conversations blend together
- Outreach feels generic
- Opportunities stall after the event
It’s not a lack of effort, it’s a lack of alignment to your growth strategy and to what buyers actually expect. When everyone shows up the same way, it’s harder to stand out, stay focused, and turn conversations into pipeline.
What high-performing teams do differently
Not more effort, a more intentional approach to how your team shows up before, during, and after the event.
- Choose the right events, align events to your growth strategy
- Prepare before the event, show up with a clear plan and targets
- Have stronger conversations, move beyond pitches to real dialogue
- Run post-event outreach that lands, follow up with relevance, not noise
- Build long-term relationships, stay present well beyond the show
The system behind it all: the CoreBuild™ Method
A five-stage, pipeline-building system designed for suppliers to plan, execute, and convert trade-show activity, with a built-in AI+ Lite layer that helps your team:
- Prioritize attendees instantly
- Generate better questions
- Improve conversations in real time
- Create personalized follow-up
- Maintain structured engagement
AI+ Lite adds step-by-step prompts for each session, plug-and-play workflows, fewer AI “rabbit holes,” and faster execution across every phase.
Inside the CoreBuild™ Booth-to-Pipeline Method
Five CoreBuild™ Method strategy modules
- Survey, event selection and targeting strategy
- Blueprint, pre-event preparation and positioning
- Build, conversation execution at the event
- Handoff, post-event conversion and next steps
- Maintain, long-term relationship development
Execution tools & resources
- Workbooks for each session
- Templates and scripts
- Pre-event and post-event email frameworks
- Conversation guides (booth & quick connections)
- Internal handoff structure
AI+ Lite
- Step-by-step prompts for each session
- Structured workflows for your AI platform
- Faster implementation across all phases
Connection first. Opportunity follows.
Trade shows aren’t about pushing for the sale. They’re about understanding the person, learning what they’re solving, and building trust. The pipeline comes from the relationship.
“Most vendors come in and pitch. The ones who take the time to understand what we’re dealing with stand out immediately. This approach in the CoreBuild Method is exactly what we look for.”
, Director of Facilities, Retail
“While on the supplier side of the industry, Catherine’s coaching and insight were invaluable. Through the CoreBuild™ Method, she helped me navigate my first trade show, ensuring I gained a deep understanding of prospective clients’ needs and identified where I could provide meaningful value. The system played a key role in building my confidence and effectiveness in developing customer relationships.”
, Vice President, Construction
“Helped us strengthen our sales pipeline, improve our outreach efforts, and focus our resources on high-value opportunities.”
, Director of Sales & Client Relations
Everything you need to turn your next show into pipeline
One complete system, the Booth-to-Pipeline Method, with AI+ Lite built in and the Trade Show Field Guide included.
$1,997
One-time · lifetime access
A full self-paced execution system for teams ready to show up different. Here’s what’s included:
- The CoreBuild™ Trade Show Field Guide, the buyer-side foundation, included free
- The complete CoreBuild™ Method, all five stages: Survey, Blueprint, Build, Handoff, Maintain
- Worksheets, templates, and conversation scripts for every stage
- Email and conversation frameworks, plus the internal handoff structure
- The printable Booth-to-Pipeline Planner
- AI+ Lite built in, CoreBuild-tested prompts for all five stages, ready to run on your own AI platform
All sales final. Immediate access to all materials.
Frequently asked questions
Is this live or self-paced?
This is a fully self-paced program. You can move through the CoreBuild™ Method sessions on your own timeline.
Do I need to use AI to benefit from this?
No. The full CoreBuild™ system stands on its own. AI+ Lite is an additional tool for teams who want faster execution.
What AI tools does AI+ Lite work with?
AI+ Lite is designed to work inside your organization’s approved AI platforms (ChatGPT, Copilot, Claude, etc.), using structured prompts and workflows.
Is this specific to one industry?
No. While built from facilities and construction experience, the system applies across B2B industries where relationships and events drive pipeline.
What if my team doesn’t implement it?
This system is built for application. Teams that engage and apply it will see the most value.
Can I get a refund if it’s not a fit?
Due to immediate access to all materials, all sales are final. Please review all material before purchasing.
What kind of support is included?
CoreBuild™ is self-paced, with every tool, template, and guide built in. As a founding-member bonus, the first 25 members also get one complimentary 30-minute coaching session: complete all five stages, apply the system, and if you hit a roadblock within your first 60 days, we’ll help you move forward.
Does the Booth-to-Pipeline Method guarantee revenue growth?
No. The CoreBuild™ Method gives you a buyer-informed system and the tools to run it, but it doesn’t guarantee specific meeting or revenue results. Your outcomes depend on your team’s effort, your market, and your follow-through. Applied consistently, the method works.
Can I share my access with my team?
Not directly. Each enrollment is licensed to one individual. Logins, downloads, and materials may not be shared, copied, or distributed within an organization, as outlined in our Terms and Conditions.